Influencer & Brand Collaborations
- Category
- Influencer marketing · Campaign coordination
- When
- 2022 – present
- Role
- Influencer campaign coordinator
Creator campaigns run end to end — choosing creators, reaching out, negotiating, briefing, and staying on it until the content is live.
Shortlist. Reach out. Negotiate. Brief. Publish.
Background & brief
Influencer campaigns for my freelance clients and, at Digiholic, for agency accounts — run from creator selection through to delivery.
My role
- Shortlisting creators whose audience and tone fit the brand
- Cold outreach over DMs, negotiation and onboarding
- Writing creator briefs
- Coordinating timelines, publishing and delivery
Execution
- As a freelancer, I've planned and run influencer campaigns from creator selection and briefing through coordination, publishing and delivery.
- At Digiholic Marketing (Jan – Jun 2024) I identified, contacted and onboarded 50+ influencers through cold DMs, handling the negotiation and briefing myself.
- I also write scripts for creator-led brand reels — three of them are in my scriptwriting work.
Deliverables
- Creator shortlists
- Outreach and negotiation
- Creator briefs
- Campaign timelines
- Publishing coordination