Digiholic Marketing — Agency Projects
- Category
- Agency · Content & client communication
- When
- Jan – Jun 2024
- Role
- Content Writer & Communication Manager
Six months as the link between clients and the creative team at a Jaipur agency: writing for 5+ accounts and keeping every campaign moving.
Brief in. Direction out.
Background & brief
Digiholic Marketing needed one person to own client communication and turn brand briefs into clear direction for its designers and videographers — while also writing the content.
My role
- Main point of contact between clients and the creative team
- Turning brand briefs into content direction for designers and videographers
- Writing and publishing platform-specific content for 5+ client accounts
- Influencer identification, outreach, negotiation and briefing
Execution
- Kept approvals and delivery on track across design and video, so briefs didn't get lost between the client and the edit.
- Wrote for each account in its own voice and adapted it per platform rather than cross-posting the same copy.
- Managed campaigns from brief intake and content strategy through production, publishing and performance review.
Deliverables
- Content direction
- Platform-specific copy
- Campaign management
- Influencer onboarding
Credits
- Agency
- Digiholic Marketing, Jaipur