Copywriting & Creative Writing
- Category
- Scriptwriting · Short-form video
- Role
- Scriptwriter
Three brand reels written in Hinglish for a creator to perform — for AG Regal, Indira IVF and Softel, each in its own voice.
“This is not me being lazy. This is me being smart.”
From the AG Regal reel script
Background & brief
Short-form brand integrations for Instagram, written for a creator to perform on camera.
Work samples
Reel
AG Regal Personal Blender
Loads the post from Instagram.
My creativity disappears in the kitchen
For AG Regal Personal Blender
A creator confesses that her creativity vanishes the moment she walks into the kitchen — so she keeps it simple.
(Scrolling through phone, looks straight at camera.)
Log mujhe aksar kehte hain ki main bohot creative hoon. Meri videos unhe genuinely bohot pasand aati hain.
(With a pause.)
And trust me — yeh mera favourite compliment hai. I love it.
(Bends towards camera, whispers like a secret.)
But let me tell you a little secret… meri saari creativity na, kitchen ke andar jaate hi gayab ho jaati hai.
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(Wears apron, arranges things in front of her on the slab.)
VOCooking ke case mein mujhe sirf do cheezein chahiye — kaam jaldi ho… aur bina unnecessary struggle ke.
(Brings the product. Product shot.)
VOIsliye mera favourite kitchen companion hai AG REGAL Personal Blender — 400W power ke saath.
(Shot: dry roasted coffee beans on the counter.)
VODekho, mujhe ghar ki coffee pasand hai. But manual grinding? No thanks — meri creativity wahan nahi jaati.
(Cut to soaked badam on the counter.)
VOAur jab baat aati hai badam milk ki — main chaahti hoon creamy texture, not “thoda blend hua, thoda nahi” situation.
(Shot: sipping coffee + glass of badam milk ready.)
Honestly, mujhe kitchen mein multitasking hero nahi banna. Mujhe bas yeh chahiye ki cheezein simple ho jaayein.
(Leans on counter, half-smile.)
This is not me being lazy. This is me being smart.
(Ending with the product and her facing camera.)
Because creativity camera ke liye bacha ke rakhni hoti hai… kitchen mein, main sirf easy solutions choose karti hoon.
Reel
Indira IVF
Loads the post from Instagram.
POV: you take every unsolicited advice seriously
For Indira IVF
A comedy of bad advice that drops into sincerity: for IVF, random advice isn't good enough.
On screenpov — you take every unsolicited advice seriously
(Priyanka drinking something weird (haldi + milk + honey + something extra).)
Meri bua ki behn ki chachi ne bola subah khaali pet yeh pee lo… weight ek din mein kam ho jaata hai.
(Sips. Instant regret face.)
(Priyanka lying with her head hanging off the bed.)
Oh hi. Google said — aise letne se you get smarter and more intelligent!
(Zoom in, confused face.)
Really??
(Priyanka with a notebook, writing notes seriously.)
Aaj main walk pe gayi thi, and a random woman told me stress mat lo. Bas stress mat lo.
(Pauses, looks up.)
Wow. Revolutionary.
(Priyanka sits normally, drops the drama.)
Phir ek din samajh aaya… har cheez ka solution random advice nahi hota.
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(Priyanka walking / sitting calmly.)
Especially jab baat IVF jaise serious decisions ki ho. Yahan ‘meri friend ne bola’ ya ‘kisi ne comment kiya’ kaam nahi karta.
(Neutral, reassuring frame.)
IVF mein sahi information, sahi guidance aur sahi doctors matter karte hain. Isiliye log Indira IVF jaise centres choose karte hain — experience, technology aur expert care… sab ek jagah.
(Ending with Priyanka talking to camera like a friend. Soft smile, slightly witty.)
Toh agar aap ya aapka koi known fertility journey pe ho, you know what to do… random advice ko ignore karo — aur sahi jagah se baat shuru karo at Indira IVF.
Reel
Softel Millet Mill
Loads the post from Instagram.
Traditional mom vs modern mom, Diwali edition
For Softel Millet Mill
A split-screen Diwali conversation between two versions of the same woman — and the mill that lets them agree.
(Split screen. Left (Traditional Mom): Priyanka in a saree, rolling rotis, diya lights behind her. Right (Modern Mom): Priyanka in a festive kurti, scrolling her phone, looking tired.)
Traditional Mom: Hamare zamane mein toh Diwali ki tayyari chakki se shuru hoti thi… grains peesne jaate the, bilkul fresh aur shuddh.
Modern Mom (sighs): Arre wah! Lucky you… mujhe toh processed atta hi milta hai. Diwali pe kuch bhi banau, asli swad hi nahi aata.
(Traditional Mom looks curious; Modern Mom smiles and points to the counter with fairy lights and the Softel Millet Mill.)
Traditional Mom: Toh phir iss Diwali asli swad aur sehat kaise laogi?
Modern Mom (grinning): Bas yahi toh hai mera festive secret… Softel Millet Mill!
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(Close-ups — pouring wheat, bajra, ragi, jowar. Emery stones grinding inside. Flour collected in a sealed, dust-free bowl.)
Modern Mom: Bilkul ghar ki chakki jaisa stone-grinding goodness — nutrients safe. Aur main texture choose karti hoon… fine ya coarse, spices ke liye ya atta ke liye.
Traditional Mom (impressed): Wah… bilkul purane tareeke ka swad, par bina mehnat ke!
(Modern Mom presses auto-clean; the machine auto-stops as the grains finish. Counter spotless.)
Modern Mom: No dust, no mess. Unique collection bowl, 100% self auto-clean… aur auto-stop bhi. Stones ko koi maintenance nahi chahiye. Bilkul hassle-free.
Traditional Mom (teasing): Diwali safai ke time bhi itni safai… tum toh mujhse bhi smart nikli! Aur sirf 12 kilo ki… easily shift ho jaati hai.
(Both Priyankas grinding haldi, pulses, masalas — rangoli and diyas behind. Laughter, festive warmth.)
Modern Mom: Sirf atta hi nahi… multi-grains, pulses, dals, masale, even raw haldi — sab kuch fresh ghar pe.
Traditional Mom (nodding, smiling): Ab Diwali ke ghar mein masale ho ya ghar ki roti… har cheez mein asli sehat aur shuddhata.
(The split screen merges — a single Priyanka serving hot rotis at the table, the Softel Millet Mill beside her.)
Both together (in unison, smiling): Purane tareeke ki shuddhata aur aaj ki smart kitchen ka comfort… dono ek saath — with Softel Millet Mill.
The challenge
Three products with almost nothing in common — a kitchen appliance, a fertility clinic and a home flour mill — and one creator who had to sound like herself in all of them. The IVF reel in particular had to be light enough to watch and serious enough to trust.
Creative strategy
Start each script from a feeling the audience already has, not from the product. Unsolicited advice, a kitchen that kills your creativity, the Diwali nostalgia for chakki-ground atta. The product arrives as the answer to that feeling.
Concept
Every script is built on a turn: a confession that becomes a product shot, a joke that drops into sincerity, a split screen that merges into one person. The turn is the hook and the brand message at the same time.
Deliverables
- Reel scripts with shot directions
- On-screen text
- Dialogue and voice-over